Image Printing & Graphics's e-mail newsletter, Printer@Work, is delivered directly to your inbox on the first and third Tuesday of every month. Each issue is filled with tips, ideas, and a few laughs too. We think you'll love it!

Don't miss another issue...subscribe now! Enter your information below to subscribe to Printer@Work, or update your existing subscription.

Subscription information:

First Name
Last Name
Company
E-mail Address
Send graphic-formatted e-mail, as shown below
Send plain-text e-mail
Your e-mail address is safe and secure with us. We will treat it with respect and won’t release your e-mail address to any other parties.

Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to imageprintingmn.com.

IMAGE PRINTING & GRAPHICS PRESENTS
MAY
7
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT >
TECH TIP >
FUN >
Message
A Message from Image Printing & Graphics
The Way I See It
 

I recently read an interesting fact about butterflies that I think holds a lesson worth sharing.

When faced with rain, monarch butterflies choose not to fly. If their delicate wings become soaked, they are unable to take flight due to their increased weight. If only slightly wet, they can stay still until the water evaporates. Often, they will bask in the sun to dry their wings.

Here's the way I see it: It's okay to take a break and rest during life's storms. You will fly again once the storm passes.

MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT >
TECH TIP >
FUN >
Idea
Idea of the Week
Make Your Brand Impossible to Resist with Fascination
THE SEVEN LANGUAGES OF FASCINATION

Are you captivating your audience with your marketing?

The art of fascination will draw in your prospects and customers and get them intensely focused on you. But how do you fascinate your audience? You use one of these seven languages of fascination.

444-northernlights.jpg

1. Innovation

Innovation is the language of creativity.

When you create something new, you challenge assumptions and help people think in new ways. Think outside the box and be bold!

2. Relationship

Relationship marketing draws us in, helping us become emotionally connected to the brand and to something bigger than ourselves.

Think “expressive, optimistic, sensory, warm, and social” in your marketing.

3. Power

Market with authority and confidence.

When your brand uses the Power language, it is “assertive, goal-oriented, decisive, purposeful and opinionated.” Think competitively and have strong beliefs that tote your product above the others.

4. Prestige

Prestige is the language of excellence, exclusivity, achievement, and value.

444-excellence.jpg

Prestige is when your brand communicates being “better” rather than just good. People want to wear your logo on their shirts or purses. They want others to see their car, shirt, device, etc., and think highly of them because of it.

5. Trust

Trust touts stability and is about building a strong business name everyone recognizes.

Trust is the store that you know you can trust to match prices or let you return something without a headache. Think “stable, dependable, familiar, comforting, and predictable.”

6. Mystique

Mystique is the language of listening.

This brand knows “when to talk and when to be quiet.” It provokes questions and is somewhat mysterious. Companies reveal information a little at a time rather than all at once.

Mystique brands are “observant, calculated, private, curiosity provoking, and substantive.” You only hear from these brands in a calculated way to spark interest.

7. Alert

Alert is the language of details.

These brands create a sense of urgency, forcing consumers
to act. If you use the Alert language, you don’t just use details, “you revel in them.” Typically, this type of advertising uses the “unless you act now...” method. It prompts action because people are afraid to wait.

No matter what language your company uses, these different languages of fascination will help your company expand how you reach your customers. How do you want to be perceived? Once you know that, you can choose which language style to use.

See more great ideas like this!
Click here to visit the Image Printing & Graphics - Ideas Collection.
MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT >
TECH TIP >
FUN >
MARKETING
Marketing Tip
Getting Verified on LinkedIn
SHOW OTHER PROFESSIONALS THAT YOU ARE WHO YOU SAY YOU ARE

Having a verified profile on LinkedIn can significantly boost your professional interactions. People tend to be more receptive to connection requests, more likely to reply to messages, and more inclined to trust the information you share if your profile is verified.

Unlike other social media platforms, verifying your LinkedIn profile is free, quick, and easy. LinkedIn supports several verification forms, including a valid ID and phone number. You may also be able to verify your workplace simply by using a company-issued email address.

To verify your identity, open your LinkedIn profile page and click More or the … icon. Then click About this profile and Verify now. You will then go through a verification process through CLEAR. You will need to take a photo of yourself and your government-issued ID. NOTE: The name on your ID must match the name on your LinkedIn profile.

If you’re looking for creative yet affordable ways to build trust and communicate professionally in print, our team would love to help!

MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT >
TECH TIP >
FUN >
PRODUCT
Uncommon Product
Textured Print Projects
ADD VISUAL AND TACTILE INTEREST TO ANY PRINT PROJECT

Textured papers and creative finishes can be a great way to add visual and tactile interest and ensure your print materials get noticed and remembered.

Here are a few popular examples for adding texture to your project:

  • Linen paper has crosshatched lines that give it texture. It is an excellent choice for business stationery, invitations, and cards.

  • Felt paper, often used as an overlay on invitations, is soft and feels like a combination of paper and woven fabric.

  • Embossed paper with a raised design pressed or hammered into it provides a unique pattern and unusual texture. It is a great option for promotional materials.

  • Cardstock with velvet lamination, also known as suede, offers a soft, luxurious surface that is popular for business cards.

  • Vellum finish paper is smooth to the eye but has a fine texture, almost like an eggshell. It is commonly used for the interior pages of catalogs, newsletters, or manuals.

Our print experts can help you determine the perfect paper and ink for your next project. Let us know if you’d like a free paper sample pack that allows you to touch and feel various paper options. We look forward to answering any questions about paper and ink choices!

MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT >
TECH TIP >
FUN >
TECH
Tech Tip
Amazon Second Chance
GIVE YOUR DEVICES A SECOND CHANCE

Amazon Second Chance is a program that offers customers various options for reusing, refurbishing, or recycling electronic and smart home devices. Depending on the product's condition, customers can trade it in for Amazon gift cards, receive discounts on new purchases, or donate it to charitable organizations.

The Amazon Trade-In program allows customers to receive an Amazon.com gift card in exchange for thousands of eligible items, including Amazon and non-Amazon devices. Even non-working devices are eligible. Learn more about trade-in options at www.amazon.com/tradein.

Amazon also offers helpful tips to empower people to repair their own items and environmental tips on recycling Amazon.com packaging, such as paper-padded mailers, bubble-lined plastic bags, cardboard boxes, and more.

To learn more about the Amazon Second Chance program, visit www.amazon.com/secondchance.

MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT >
TECH TIP >
FUN >
Fun
Fun@Work

Spotlight Recipe

Michael W. Smith’s Berry Kale Salad

Did You Know?

The 18-Minute Rule

Printing Quiz

When your printer refers to a dropout, they really mean...

Printer@Work Newsletter is available via e-mail on a free subscription basis.
You can subscribe or unsubscribe at any time. For more information about Image Printing & Graphics, visit imageprintingmn.com.
Copyright © 2024
Image Printing & Graphics, 9 Golden Oak Drive, Circle Pines, MN 55014 (763) 784-6199